Why Your Business Logo Is So Important!

Posted by Jason Kienbaum on Aug 17, 2010 in Business Done Now, Small Business Marketing | 11 comments

What is the value that you place on having a good logo for your business? Hopefully, your logo was just not an after thought. I will go as far to say that your business logo can make or break your business! Think about it, your business logo is at the center of your marketing that you do for your business. Your logo is put on everything including letters, business cards, website, brochures, advertisements, etc… Your business logo is just as important as your personal name that you sign on every business deal you do!

What is a logo?

Ok so I realize you probably already know the answer to this one, but I would say a logo is a carefully thought out unique colored image that no one else has that represents your business in every form.

Do I need to hire a designer or can I create a logo myself?

This is something that I would spend the money on and have a designer create for you because as mentioned above it is going to be on everything! However, if you don’t agree with me there are a lot of resources online that you can use or if you have access to some design software you can try to create a logo yourself.

What do I need to have in my logo?

This is simple. Your logo can either be the name of your business done in a creative format and color or you can have your business name plus an image.

Having a logo improves your creditably

This is the number one reason to get a logo for your business if you haven’t already and if you already have a logo it doesn’t hurt to keep reevaluating it because once your business starts to produce and take off the last thing you want to do is change the look of your business, so make sure it is right from the early stages and avoid this risk later. Having a logo for your business simply says “I am serious about my profession.” It conveys a sense of security for the people you do business with and makes you that much more legit and trustworthy that you can deliver what you say you can. Even if you don’t have a business set up you should have a logo for your personal brand. After all we all try to sell ourself in some way, just look at the last job interview you were on, in the end they buy you!

Infuse your personality into your brand

Think about what it is that you want your new logo to say about your business. Is your business fun, strong, caring, reliable, etc. Your business can convey a lot of things and you might say that your business is all of those things listed above, but when it comes to a logo it is important to pick the right one that fits that main discipline of your company. Once you decide what the one characteristic is that fits the discipline of your business make sure it shows up in the image design. A good strategy is to look at other successful businesses to see how they did it and conveyed that message through their logo.